The Bayshore area has a new logo, and a tagline. The Bayshore Beautification MSTU advisory committee voted at the September 7, 2011 meeting to approve a new logo and a tagline that was created by Atkins. “We created the logo after hearing what the community wanted, and exploring what makes this community great” said Nathan West, Group Manager/Office Leader for Atkins. He went on to say “Seeing all of the creativity in the area and the Naples Botanical Garden, we felt that Creativity in Bloom is the perfect tagline for this area”.